15 April 2023
Rosemary Kay
We’re delighted that the launch of our latest product-service, Miragio, has created such an amazing response. We knew it would bring The WOW Factor to any venue and we’re finding that it’s really attractive for a whole range of customers with football clubs and museums really buying into it! Indeed, our most recent customer was a Premier League football club, using it in their VIP suite.
It’s an AR photo mirror, which provides users with a fun on-site experience. Users can take a selfie on a touch-screen, and then a character – either a celebrity, famous sports person, or even a character from history – walks into your photo to pose with you. The character is 3D – and can either be a cartoon, or photorealistic, so it feels as if you are inside a video, interacting with the character.
We developed the prototype originally, for The History Whisperer, an XR museum experience in Liverpool, and since then we’ve refined the experience so that it’s now really immersive – it really does feel as if someone famous is walking into your photo.
Where is it being used?
is designed for experiential venues that want to engage their users and amplify their brand, so it’s perfect for events, sports or music stadia, museums, festivals. It’s a great attraction for users, and brands are discovering how it can amplify their messages through sharing and promotion.
How it works:
Users follow a simple 3 step flow to engage with the experience.
1/ First, you select the characters you want to take a photo with.
2/ Then, wait for the countdown and strike a pose!
3/ Finally, you can share to socials or email directly to your friends etc.
Benefits:
can drive a number of benefits for your customers.
It drives live engagement in any space.
It can promote partner brands through branded photos. Optional sponsorship overlays can be applied to videos to allow brand and partner promotion.
It amplifies brands, locations and events through social promotion.
It allows customers to collect data and analyse footfall.
Case Studies:
Case Study 1: The Museum Experience:
The first iteration was for Liverpool Culture, who used Miragio to engage attendees at the culmination of the immersive ‘The History Whisperer’ Story of Liverpool’. The AR mirror was part of the World First experience at UNESCO building St George’s Hall in Liverpool.
After walking through an immersive story where characters came out of walls in the iconic courtroom and prison cell experience, visitors have the option to take a selfie with a 3D character from the story, and share this on social media. Different environment overlays were included, so visitors can choose the sort of world they want to share with their favourite character.
The Miragio experience gives users a wow moment, and a souvenir photos to remember their experience. Within a 4 week period, Miragio generated over 5000 twitter profile visits and 20,000 impressions for St George’s Hall through viral sharing of the photos.
Case Study 2: The Football Club Experience:
Miragio is currently in place at a VIP sales suite for fans to purchase boxes and season tickets. Fans can take a selfie of themselves in the VIP suite, and then players, including the Manager, enter their photo and pose with them. The fan can then keep the photo as a memento of their time in the Suite. The club plans to roll the experience out into the stadium, to provide a point of fan engagement and brand awareness. Optional sponsorship overlays can be applied to videos to allow brand / partner promotion.
We’re hoping to have news soon about how Miragio will allow fans of films to engage with their favourite film star… watch this space for news from the Red carpet soon….
For more details, go to:
MirrorGoGo – AR mirror
