Our Mission

We’re storytellers,  immersive drama producers, and digital artists and we combine our skills to make mobile mixed-reality storyworld experiences. We harness the power of augmented reality, fusing cinematic arts, projection, animation, theatre and games to re-enchant place with story. We develop products which encourage people to care about the things we care about: our environment, our health, our shared culture, using the transformative powers of art, technology and story in our everyday lives and locations..

meet the team

Rosemary Kay - Immersive Storylabs

Award-winning film-maker (BAFTA, Prix Europa,
Sony), with BBC, BFI, Lionsgate, Columbia.
PhD Scholar at Manchester University, (AHRC funded).
Mentor for Ideate Creative England/BFI Women in Screen.

Developer, works with Maya, Adobe aftereffects, Unity

Ex-Pokemon Trainer Centre, visual effects creator, specialist in Unity, Adobe AfterEffect, Autodesk Maya and AR portals.

Peter Woodbridge

Director of Experimental Technologies Lab, Immersive Arts Programme (LJMU). Specialist in interactive media design. One of BIMA’s top 100 digital creatives.

Michelle Hayman

Business management, strategic marketing, sales and distribution, financial management. FMCG, consumer goods, IT and renewable energy markets

Dr Rose Kay
Chief Executive / Creative Director

Joy Chiang-Ling
Digital Designer / Developer

Peter Woodbridge
Creative Technologist

Michelle Hayman
FD / Business Strategist

Lauren Hiren

Ex-marketing, Maginus Solutions, and Head of Engagement/Social Enterprise, SharpFutures. Specialist in Photography, video-editing, AR content production.

Armin Aghili

Armin has helped bring numerous XR ideas to life across a wide range of industries, with each being the first of its kind in the world or the country.

Gayanthri Ganapathy FRSA

Clinical psychologist and Asian Dance expert. Specialist in Audience Behaviour

Jamie Gregoire

Concept artist in Games, Web, Graphics, Video Production, with a BA hons degree in games design.

Lauren Hira
Creative Producer / Social Media Marketing

Armin Aghili
Technical Manager

Dr Gayathri Ganapathy
US / UI Specialist

Jay Gregoire
Concept Artist and Visual Lead



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